Gault & Millau

Presentation

The business of Gault & Millau is to connect gastronomic consumers with restaurateurs and winegrowers.

Gault & Millau is the only media positioned on both gastronomy, tables, hospitality and wine, we are already in the fun.

Gault Millau gives pride to the “ethic-tables”, the brand is also launching digitally with innovative services such as dynamic mapping wine appellations or mobile applications.

Need

Gault & Millau consulted Smart Interactive Agency to set up a process to industrialize the production of mobile applications dedicated to fine shops and gastronomy.

The idea was, on a common basis and using formats of exchanges defined with the teams of Gault & Millau, to allow the launch in less than a month of a new application.

Answer

Smart Interactive has set up an application publishing process with Gault & Millau. We have defined, in compliance with the Gault & Millau graphic charter and the principles of mobile ergonomics, an application template that can be declined in several universes: Café, Artisans de France, Ville Gourmande …

Finally, the agency made the full publication process of applications in the App Store on behalf of Gault & Millau.

Quality, Competitiveness and timeliness were key elements of the response. Smart Interactive now manages the maintenance of the brand’s portfolio of applications.

Client

Gault et Millau

Production

Needs study, Project management assistance, Management, iOS development, Integration, Deployment, Maintenance

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